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Updated Club Crest Revealed

Our crest has been updated ready for the 2017/18 season.

The eagle-eyed of you may have noticed our crest changing slightly on our website and social media pages, here’s why…

Ashford United FC club crest 2017 by YmeriHart

Ashford United FC club crest 2017 by YmeriHart

In an ever-changing multimedia, multi-device environment, we face the challenge of ensuring that our club looks as good as it can across all platforms, both in print and on the web. Our previous crest was a reworking of the one used when the club was Ashford Town FC which itself was a reproduction of a reproduction of the original coat of arms for Ashford designed by H Ellis Tomlinson in 1974 – Learn more about our crest’s history. With each round of reproduction came minor adjustments which led to some untidy and unrefined elements.

Ashford United FC club crest 2017 by YmeriHart

Ashford United FC club crest 2017 by YmeriHart

We have been working with local branding and design company YmeriHart to produce not only a modern representation of our rapidly growing Town’s original coat of arms that works effectively wherever it is used – from your smartphone to the entrance monolith sign, and from the hats and scarves on sale in the club shop to the shirts of our first team and all junior sides – but a range of graphic materials that you, our loyal supporters, can all be proud of.

Ashford United FC club crest 2017 by YmeriHart

Whilst at first glance the new crest may not appear vastly different from that used up until the end of the 2016/17 season, the fact that the elements have been completely redrawn using modern techniques means that they can be used in isolation as part of our overall visual identity, the whole crest can be reproduced at any size without losing quality and that all the elements now sit comfortably and well balanced within the design.

“Having been a follower of the club since visiting regularly with my Uncle as youngster, it has been a privilege to work with Ashford United FC to lay the foundations for their exciting journey ahead, and we look forward to continuing our partnership on that journey.”
 
Alan Hart
YmeriHart director

As a progressive and highly aspirational club we have a responsibility to maintain a contemporary, relevant and consistent identity wherever we connect with our fans. An identity that is representative of the standard of football we play.

We will be continuing to work with YmeriHart to ensure our visual identity is used consistently wherever it exists, and will be looking to integrate the hugely popular and dedicated Supporters Club with that overall club image in due course. We are currently working with them on updating the club website using the most up-to-date functionality and design to bring you the best non-league website around. Watch this space…